Knowing Your Customer and Your Customer’s Customer
Presented by John Iannini
Vice President, Business Travel & Meetings and Events at Meliá Hotels International
the SITE Foundation President
Designing an incentive program begins with understanding the customer: the context for the business, the commitment of the leadership, the characteristics of the program participants. This course helps you determine whether an incentive program is a good fit for the business and the customers.
At the conclusion of this course, participants should be able to:
• Develop qualification criteria for the participants
• Determine how company and country culture affect the design loyalty and engagement programs
Vice President, Business Travel & Meetings and Events at Meliá Hotels International and SITE Foundation President
John’s 30-year career in the incentive travel industry includes leading his own 3rd party incentive travel company before joining Wyndham global sales. His expertise in global meetings and events has been key in leading Meliá’s field-based sales team to develop business from all group market segments.